Kids’ daily consumption of mass communication by means of various tech devices gets larger and larger every year (so does their parents’). Recent estimates tell us that over 7.5 hours per day are spent by 8-18 year olds with TV, cell phones, music, computer, video games, print and movies. Some people claim the real figure should be 10.5 hours, because about three of the daily techcom hours are spent “multitasking,” which means doing two or more things (TV, texting, surfing) at the same time.
The power of “techcom” is here to stay. The clout of the omnipresent new screens in our lives is based on a sort of accidental alliance among three groups: our kids, techcom providers and parents. In this alliance kids and techcom providers are active seekers, while parents are often passive participants. What does each group get out of the deal?
Kids. Children get reliable, immediate, fascinating, non-stop entertainment. Kids are naturally curious. What better vehicle for satisfying curiosity than the Web? TV, music and video games also provide guaranteed fun—and there’s no waiting! The experience is not like living on a farm in the middle of nowhere in the 1850s; it’s more like bringing every aspect of the big city—the good and the bad—right into your own bedroom. To kids, tech is brain candy. Kids actively seek new and exciting material, and they have a network of consultants to help them.
Providers. The people who provide this intense experience to kids are not individuals. They are companies. Out of the three-way conspiracy, they get profits. There’s nothing wrong with making money, and these huge organizations pay their taxes, try to satisfy their shareholders, and provide jobs for hundreds of thousands of people. But a financial bottom line is just that: dollars. These companies are not primarily concerned with what may or may not be in the long-term interests of your kids. Like the children, techcom providers are active and busy seeking new products and clients, and they also have multiple consultants available.
Parents. Now you might wonder how parents could possibly conspire to foment the tech uprising. What do we get out of the deal? Simple: effective babysitting. Seven to ten hours per day. Add that to the end of a school day and you hardly have to do anything! We want to see our kids happy. When they are watching TV, phoning friends or furiously working their Xbox 360 consoles, they are happy. They don’t fight as much. You are free to recover from your own long work day. This is not an insignificant benefit. So parents tend to passively let children and techcom providers hook up. Parents do not use consultants because they do not have time, do not see the need, or feel intimidated by technology.
The triple alliance and media/technology consequences are not run by anybody. The President doesn’t run it, the courts don’t control it, consumer groups and churches don’t have much say. The techcom revolution is like a huge monster charging ahead full speed. Representing both good and bad, the monster is lost—but it’s making good time.
(Excerpt from 1-2-3 Magic, 4th Edition)